Sunday, July 24, 2011

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Creating Effective Corporate Blogs

The term "blog" and "blogging" has become part of the new economy dictionary and are in a very cheap and effective dissemination of information through the web. A blog is best described as an online diary that readers can post their thoughts. Many subjects and academics have created open blogs (unrestricted access) read by thousands of readers and futurists predict that blogs will emerge as the new mega magazine.

Leading to questions about why the company's corporate blog late to make in order to promote their organization's goals and ambitions. The reason for this is that the poor attitude of blogs can be misleading to staff and full-time workers as too expensive a blog administrator.

Before making a corporate blog, determine some guidelines. Here are some tips:

Organization Clear Message:

Before starting a corporate blog, you should be very clear about the message and the organization. The reason is that your blog will be read by the public who may also be potential customers who have different global perceptions. You do not want your blog to convey negative perceptions of the values ​​of your organization.

Determine the Target's success:

Set up a corporate blog is not only an opportunity for people to ventilation or post comments online. There should be a clear target of success. Eligible short-term target is the generation of new sales leads and enhance the customer database. In contrast, middle-term target to the creation of new alliances.

Promote your Alliance:

Your corporate blog can be used to highlight your current alliances and give your customers a better understanding about your global reach. You can invite representatives from these organizations both to bloggers living or have a separate blog in the main blog for your company. With online display enough, your corporate blog can also evolve into a dynamic online community network.

Great Guest Channel:

Invite your customers to send their comments on corporate blogs and get your blog administrator to act according to the feedback as soon as possible. This gives the image that your organization is serious about the feedback of all and you can also fix the problem before the increase. Blog of the more advanced can also give directly to the blog administrator sms once feedback has been posted as well.

Value-add Print Newsletter you:

A corporate blog can add value to your monthly print newsletters at this time. One way is that some online postings can provide story ideas for future newsletter issues. Blog visitors can also request for print newsletters sent to their homes.

Test Out New Products:

Your organization's engineers and sales team can use a corporate blog to test new products and ideas. This is an effective and inexpensive solution as your blog readers should already have a good idea of ​​how these ideas have to live side by side with your other products.

Box Size:

Make sure that your company blog has security measures that prevent spamming to your blog readers. This will ensure that spam will not make a definite negative image about your company. Your blog administrator should also ensure that there are no lights and that all potential debates should not be a battle of personalities.

Does not infringe the Intellectual Property:

Several blog posters can be introduced to other web sites that may have a beta version of new products. For some readers, this may be purely educational, but the implications for your organization is that it may violate intellectual property

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